Date:
September 22, 2010
Time:
9:00 a.m. – 12:30 p.m.
Pricing:
Member Rate: $245
Member Team Rate*: $195
Non-Member Rate: $445
Non-Member Team Rate*: $395
Location:
JPR Meeting Rooms
390 Bay Street
3rd Floor
Toronto, ON
Taxes not included
To take advantage of the Team Rate*, three or more members from the same company must register at the same time.
How to Measure, Engage and Optimize your Partner Marketing Channels
You want to Partner with other brands, yet which ones should you be going after? Do they have what it takes to be the right Marketing Partner for you? Can they successfully drive customer acquisition for your business and distribution of your products? Join Ron Kunitzky from Geyser Marketing Group as he discusses how Geyser Marketing Group clients acquire the right Marketing Partners to drive customer acquisition for their business and distribution of their products and are leveraging their Partnership Marketing Programs to increase the social and commercial capital of their brand.
Ron will feature case studies as well as tools for prospecting, pitching and negotiating your Marketing Partnerships and provide valuable insight on Partner Marketing models that truly work. Participation in this practical, hands-on, half day session will dramatically increase your Partnership Marketing knowledge and help take your business to a whole new level.
What You will Learn?
- How to search for the great Marketing Partners
- How to tie your Partnership Marketing Program to revenue
- How to pitch prospective Marketing Partners
- How to formulate a valuable partner value proposition
- Understand the pros and cons of Partnering with other Brands
- Acquire Tools and Resources to Develop Successful Marketing Partnerships
- How to set realistic goals for your Partnership Marketing Program
Who Should Attend?
- Customer or User Acquisition Managers/Directors
- Product Managers
- Marketing Managers
- Directors/Managers of Revenue
- Directors/Vice Presidents of Business Development & Strategic Marketing
- Vice-Presidents and Directors of Partnership Marketing
- Directors/Managers of Strategic Accounts and Alliances
Seminar Instructor
Ron Kunitzky
Founder Geyser Marketing Group
Ron Kunitzky founded Geyser Marketing Group in 2003 as a result of his unwavering belief in the power of smart collaboration. Harnessing the power of Partnership Marketing, Ron builds the social and commercial capital of a brand with a unique methodology that encompasses a wide range of tools and techniques to bring it all together. Ron has successfully partnered companies in many verticals including consumer goods, finance, eco-friendly, eye care, technology, e-commerce, retail and B2B services, having creating incremental streams of revenue and generating new activities which have resulted in millions of dollars of growth.
Ron's expertise in Partnership Marketing transcends borders. With his extensive knowledge of distribution, affiliate marketing, loyalty marketing, licensing and channel marketing, Ron grew AOL UK’s partnership marketing business from 20% to 60% of the overall contribution to membership acquisition activities in just two years from 2001 to 2003. Today, his clients are leading local, national, and international organizations including 1-800-GOT-JUNK?, Coastal Contacts, Pitney Bowes, crowdSPRING, The ALDO Group, NASDAQ OMX, Roscan, Export Development Canada, Cardinal Watches, Track It Back, Demand Metric, MBNA-Bank of America, the CICA, and LastMinuteTraining.ca.
Ron is the author of "Partnership Marketing - How to Grow Your Business and Transform Your Brand through Smart Collaboration” which will be published in September 2010 by Wiley. His insights on Partnership Marketing can be read on his own blog and as an industry expert on the Search Engine People blog.
